Career Stagnation? Upskill and Grow. Learn Digital Marketing: The beginning of a career is a fascinating experience. Professionals go through many ups and downs in their journey and survive in the organization. Often, people change their jobs to seek better career growth and earning potential.
Whatever steps you take for promising career growth, there comes a time when your salary becomes stagnant. There are several factors why it happens with every employee across the world.
You may be bored of doing the same work, feel unappreciated in your firm, have no promotions, rare leadership opportunities, or lack of engagement, among other reasons. However, one important factor you may tend to ignore leading to your career stagnation is technological advancement.
Let’s face it! Technology is advancing at a fast pace and people who are not keeping themselves upgraded are facing the consequences. For example, in the field of software development, you may be comfortable using Java and haven’t taken efforts to learn any other languages or frameworks.
There are high chances that now your organization might start using Python, Rust, and many other new tools and technologies. If you don’t upgrade your knowledge, your career may remain stagnant or in the worst case, you might even lose your job. Similar is the case with every industry; today’s job market demands digital skills from the employees.
Upskilling yourself should be your top career priority at present. This is the only thing that can help you grow and overcome career stagnation.
Now, one thing to consider here is you don’t need to remain in the same domain if you are bored working there for many years. Today, there are many career options available for which you don’t need a specific educational background or college degree.
If you are interested in a new career domain, you can take up short-term courses to gain the necessary job-ready skills. One of the best career domains you can choose at the current time is the field of digital marketing. With a reputed digital marketing course, you can successfully step into this area and watch your career flourishing.
Let us know how digital marketing is as a career and why we should be learning more about it.
Digital Marketing Explained
You must already be exposed to the world of digital advertisements if you are using the internet. Whether you are watching a video, just opened a website or mobile application, surfing through social media posts, or listening to songs, you are bound to come across various advertisements.
They may be in the form of a video, an audio clip, a GIF, an image flashing on the screen, or a simple text. All these advertisements you come across when you use the internet come under digital marketing.
In other words, all the efforts taken to promote products and services on online channels like social media platforms, websites, search engines, mobile applications, emails, etc. is called digital marketing.
Digital marketing is a broad field that encompasses a number of important aspects, like:
- Search Engine Optimization (SEO)
- Content marketing
- Email marketing
- Social Media Marketing
- Pay-Per-Click (PPC) Marketing
- Web analytics
- Affiliate marketing
- Video marketing
Knowledge of all these aspects is essential if you want to be a successful digital marketing manager. However, it is not necessary to gain expertise in all of them to get started. At entry-level, you can pick any one of the sub-fields based on your interests, and gradually move on to learn about other aspects.
Career Prospects in Digital Marketing
There are so many career opportunities available in digital marketing these days. All you need is to look for the right one and start your dream job.
You can either work in an organization that invests heavily in digital marketing or become a part of an agency that offers digital marketing services to various businesses.
Here are the top job roles in digital marketing:
- SEO Specialist
- PPC Manager
- Content marketing manager
- Content writer
- Web designer
- Social media marketing manager
- Analytics manager
- Digital marketing manager
Initially, you may not see quite impressive salaries compared to other popular technical job roles, however, a little experience takes you a long way.
There is limitless growth once you start understanding how to launch successful digital marketing campaigns. Here is a glimpse of average salaries earned by different digital marketing professionals in the US:
- The average digital marketing specialist salary is $50,139 /year
- The average salary of a social media manager is $44,160/year.
- The average salary of a content strategist is $61,289 /year.
- The average salary of an e-commerce specialist is $56,482 / year.
Digital marketing is a field that involves a lot of creativity, and professionals tend to have higher job satisfaction in such a domain. Many companies do not stick to a 9 to 5 fixed schedule and allow digital marketers to work flexibly. Moreover, the field being entirely online, you don’t even need to go to the office on a daily basis.
You can comfortably work from anywhere with just an internet connection. Additionally, you can also think of starting a career as a freelancer. There is a huge demand for freelancers as well who are well-versed in content writing, doing SEO, creating engaging content on social media, and more.
So, the time is ripe to commence your Career Stagnation – digital marketing journey!