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Croci (Cash Return on Capital Invested) Definition & Meaning



CROCI stands for cash return on capital invested, and it is a valuation formula that compares a company’s cash return to its equity.

CROCI is a cash flow-based metric developed by Deutsche Bank’s global valuation group for evaluating a company’s earnings.

What Does CROCI (Cash Return on Capital Invested) Mean?


“Cash return on cash invested” (CROCI) is another term for CROCI.


The formula for CROCI Is:

CROCI= EBITDA / Total Equity Value
Where : EBITDA=Earnings before interest, taxes,depreciation, and amortization​
​In essence, CROCI calculates a company’s cash profits as a percentage of the capital required to generate them.

As a source of capital, it considers common and preferred stock, as well as long-term funded debt.

What Does CROCI Have to Say to You?

CROCI’s valuation removes the effects of non-cash expenses, allowing investors and analysts to focus on the company’s cash flow.

It can also be used to counter subjective earnings representations that are influenced by a company’s accounting practises.


The CROCI formula compares the capital expenditure required to the revenue generated to determine a venture’s effectiveness.

The results are perhaps most useful when compared across multiple financial reporting periods.

The strength of the formula is its simplicity. It concentrates solely on cash flow.

CROCI can be used to assess a company’s management effectiveness and efficiency because it reveals the outcomes of the capital investment strategy used.


This formula’s output can be used in a variety of ways. In any report, a higher cash return ratio is obviously desirable.

Using the formula over several financial periods, on the other hand, can provide a more accurate picture.

A Case in Point

For example, a company’s CROCI may indicate that it is well-managed at the moment, but looking at the gauge over time can reveal either growth or decline.

A company can maintain a positive valuation based on this metric while still experiencing a steady decline, implying a loss of efficiency or other questionable strategic decisions.


Companies, for example, invest in new product development, marketing campaigns, and development strategies on a regular basis.

Because it focuses on cash flow, the CROCI formula can reveal the outcomes of those investments. That’s a figure that can’t be hidden.

The CROCI formula, for example, will reveal the flaws in a retailer’s strategy if capital is invested in opening new store locations but sales revenue does not increase in proportion.

Another retailer might achieve a higher CROCI by taking a different approach that generates more sales or requires less capital.


CROCI vs ROIC : What’s the Difference?

Another calculation used to evaluate a company’s efficiency in allocating the capital under its control to generate profitable investments is return on invested capital (ROIC).

The value of total capital, which is the sum of a company’s debt and equity, is determined by calculating return on invested capital.

CROCI, on the other hand, is only concerned with cash flows in relation to equity.

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