ET Prime – About & Kind of Stories

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ET Prime – About & Kind of Stories

About ET Prime

It is an only members business, storytelling platform from the house of The Economic Times. It is India’s oldest and most trusted one business news brand.

Why is ET Prime?

For nearly six decades, if it is business news, one has seen it first in the Economic Times as complex changes rewrite the business rules. And as the rapid-fire of by-the-minute information becomes overwhelming. One told us you expect ET to help one to restore order. Put one back in control. You were adding to this our belief that the sharing passion of close-knit communities will create the best things in the world. And one should get it.

What Kind of Stories will ET Prime is Tell?

1. Long-reads that will survive the news cycle

>Not every story will worth telling makes it to the news.
>From finance to climate change and economic policy to health care, ET Prime will bring one long-reads. That investigates the hidden trends, people, and things shaping our world.
>Savior these stories at your own pace. Bookmark to revisit later.

2. Fast, insight-rich analysis of the news that matters to one:

>We know one flooded with ‘breaking news. What one lack is fast, reliable, insight-rich research that fills the gaps in the news flow.
>Every day, ET Prime’s experts handpick the news that matters to one. Wrestle critical, frequently invisible, meaning out of them.
>The result is crisp, data-driven pieces that save time.

Catching up with them during is the morning commute, lunch break, or evening coffee. Repeat it daily.

What Sets the ET Prime Apart?

> ET Prime is a team of most active reporters and editors, business analysts and even a dentist. They have collectively spent thousands of hours engaging in a close fight with every primary industry.
> Each ET Prime story passing through comprehensive checks for three qualities:
– Deep research that is establishing the context.
– Critical analysis that tells one why one should care or not.
The simple, concise formation of clear and distinct sounds in the speech does not waste time.

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