Franchise owned : A franchisee is an independent small company owner who owns and operates a franchised retail shop.
The franchisee has so acquired the right to use an existing business’s trademarks, associated brands, and other proprietary knowledge to advertise and sell the same brand while adhering to the same standards.
What Does It Mean to Be a Franchisee?
A franchisee is a small-business person who owns and operates a franchised firm.
The franchisee pays the franchisor a fee in exchange for the ability to use the company’s proven success, trademarks, and intellectual expertise.
The franchisor provides the franchisee with ongoing supervision and support.
The franchisee markets and sells the same brand as the original company and adheres to the same standards.
Franchisees: An Overview
Franchises are a very popular way to do business. In most cities, it’s difficult to drive more than a few blocks without spotting a franchise business.
McDonald’s (NYSE: MCD), Subway, United Parcel Service (NYSE: UPS), and H. & R. Block are examples of well-known franchise business concepts (NYSE: HRB).
Franchise business opportunities are accessible in a wide range of industries in the United States.
One alternative for a company that wants to get greater market share or expand its geographic presence at a minimal cost is to form a franchise for its product and brand name.
The franchisor is the company that sells the licence to use its brand and concept to others.
The franchisee is a person who invests in the original firm by obtaining the right to sell the franchisor’s goods or services using the franchisor’s existing business model and trademark.
A franchisee’s and franchisor’s relationship is fundamentally one of advisee and advisor.
The franchisor provides ongoing direction and support in areas such as hiring and training employees, opening a store, advertising its products or services, sourcing supplies, and so on.
To begin, the franchisor assigns the franchisee an exclusive area where no other franchises in the same underlying business already operate, preventing competition and assisting in the franchisee’s success.
The franchisee normally pays a startup fee plus a percentage of gross revenues to the franchisor in exchange for the franchisor’s advisory role, use of intellectual property, and experience.
Operating a franchise could be a good fit for certain inexperienced entrepreneurs because:
Opening a franchise is frequently less expensive than starting a business from the ground up, so franchisees need very little money to get started.
Consumers may be familiar with the franchise and have benefited from its advertising initiatives; and
Because franchisors tend to closely supervise their new franchisees, franchisees often receive a lot of assistance.
Responsibilities of the Franchisee
A franchisee must adhere to the established business model, as it aids in maintaining a similar state of operations across all enterprises operating under the same brand name.
Within its exclusive region of operation, the franchisee is responsible for growing the franchise using traditional forms of promotion and marketing.
Before being released to the public, however, all marketing initiatives must comply with and be approved by the original establishment.
The franchisee is expected to safeguard the franchisor’s brand name as the franchisee’s manager by offering only approved products and services that are tied to the original company’s brand name.
McDonald’s is an example of a franchisee.
McDonald’s, the fast-food multinational, has a worldwide presence thanks to its franchises.
McDonald’s was created in San Bernardino, California, by the McDonald brothers in 1940.
In 1955, Ray Kroc, a forerunner of today’s McDonald’s Corp. (MCD), opened the first formal franchise for the McDonald’s System, Inc. in Des Plaines, Illinois (a suburb of Chicago).
McDonald’s has 39,198 restaurants in 119 countries at the end of fiscal year 2020, with 93.17 percent of them being franchised.
As a result, the business has 36,521 franchisees. Franchisees will own 95 percent of McDonald’s locations in the long run, according to the firm.
McDonald’s either owns the land and buildings utilised by franchisees or rents them for long periods of time.
As part of the franchisee’s contractual agreement with the company, the franchisee contributes a portion of the required capital by making an initial investment in the company’s provided equipment, seating, décor, and signage in the location.
McDonald’s requires a 25% downpayment (of the total cost) from prospective franchisees for the purchase of an existing restaurant, with at least 25% of the downpayment made in cash.
The McDonald’s franchise story’s legendary success is due in part to the company’s commitment to maintaining identical menu standards across all of its locations.
A Big Mac in Los Angeles should and does equal a Big Mac in London in terms of quality.
Franchisees make their own pricing and personnel decisions while benefiting from McDonald’s brand equity and global experience.
Most Commonly Asked Questions
Is a franchisee a business owner?
Although the type of business they operate is a franchise, a franchisee is considered a business owner.
According to the franchise agreement, this can limit the scope and autonomy of what the business owner is allowed to accomplish.
A McDonald’s franchisee, for example, is prohibited from selling Burger King products and is required to utilise the official McDonald’s logo and branding.
Is there a difference between a franchisee and a franchisor?
No, the franchisor is the company that owns the brand or business being franchised’s intellectual property, patents, and trademarks.
A franchisee purchases the rights and licences to run a franchisor’s location.
Is it possible to fire or remove a franchisee?
Yes, if a franchisee violates the franchise agreement’s provisions or covenants, they may be fired without cause.
A non-for-cause termination can be challenged in court as an unjust termination of the franchise.
You Might Read :