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How To Do Transit Advertising Right?
How To Do Transit Advertising Right?: If you are planning to advertise for your business, you may be considering a few options. One of those things may be transit advertising. We’ll explain what it is and how you can use it to your advantage in this guide.
The challenge with transit advertising may be choosing the right places. This can be in taxis, subway stations, or buses among other places. You’ll be getting the attention of commuters and travelers.
So you want to make your messaging count. Because that bus or train may have a few seconds to capture your attention before it leaves for the next destination. With that said, let’s take a look at how you can do transit advertising right.
Know your market
Of course, the first course of action would be to choose the market. Your local market that is. If your business is in that location, you’ve already got half of the work done.
Depending on the city you’re in, the size of the market will be small or large. Cities like New York, Chicago, or Los Angeles have the largest media markets in the country. Then you have the small market cities such as Akron, Louisville, or Birmingham.
Choose the right format
Transit ads come in a ton of different formats. As mentioned, you have bus advertising, taxi advertising, subway ads, shelter ads, and more. Your goal will be to choose the format that your target audience will respond to.
You’ll want to know who your demographic is along with their usual form of commute. A bus ad will be effective for those who travel by bus. Those who don’t take the bus can still see the transit ads (assuming they are stopped or slowly passing through).
Know the numbers
Numbers don’t always lie. So it’s important to know which ones will be important. For example, you’ll want to take a look at your budget.
How much money will you need to spend to reach a certain percentage of the population? Your ad won’t reach everyone. Plus, everyone will not be your ideal customer.
The larger the market, the more expensive it will be. You can expect to pay an average of $5000 per month in a medium-sized city compared to double the price in large cities.
Choosing the advertising period
When it comes to advertising, the time period is vital. How long are you planning on running the ad for? Most of the minimum time periods will be four weeks (with 12 weeks being the maximum).
Timing is everything when it comes to your ad campaign. Let’s say you are a jewelry store. You are planning a big sale for Valentine’s Day.
Of course, you want to launch your ad campaign four weeks prior to Valentine’s Day. This will get people into your store to buy the gifts they want to give to that special person. By this point, you should have everything planned and set to go by mid-January.
If you are doing a Christmas sale, the longer time period might make a bit of sense. You can launch around November and it can run through the entire holiday shopping season.
The point here is to plan ahead. Because if you do, you’ll have an edge over your competition. Keep in mind that the shorter the run period, the less you pay.
Review the advertising budget and see which time period will work best for you. It’s also important to make adjustments to your marketing budget over time. This way, you will need to get a headstart on some of the other ad campaigns.
Some may need to run longer than others. Others will only need a few weeks. Once again, this goes back to planning ahead.
Get the message right
This goes without saying. The right message and offer will hit perfectly if it’s in front of the right people. Sure, a lot of people will ignore the ad simply because it doesn’t appeal to them.
However, there will be other people that will see the ad and see that it appeals to them in some way. They’ll be at your business and find that product or service they need. Just like that, you have a paying customer.
Final Thoughts
Transit advertising is a great way to get the word out. Commuters may be waiting for the bus. They may also see an ad on the bus itself.
Either way, you want the ad to stand out. A nice clean design and an on-point message is what you need. If you are a business trying to advertise, it’s important to be strategic about it.
Think about who your audience is. How do they get from point A to point B? Which type of transit where your ad will appear?
This can take a bit of time to plan an ad campaign using transit. But once you get it down to a rhythm, it will be a lot easier.
On Mother’s Day, four Lewis Hamilton and British F1 drivers paid tribute to their mothers with a series of heartfelt messages.
Lewis Hamilton spoke fondly and with pride of his mother Carmen and step-mum Linda, referring to them as the “loves of his life.”
“Well I have two Mums,” he shared in an emotional video piece broadcast on Sky F1 before Sunday’s Saudi Arabian Grand Prix.
“My biological mother raised me until the age of eight. She was the most influential influence in my life; she instilled empathy, warmth and compassion for those around me. Without doubt, she will always remain my most influential role model.”
Lewis Hamilton and British F1
“I was blessed to have Linda as a second mother,” I recall fondly. It can be challenging to adopt or stepparent, and she made sure our home was always warm.”
“Thank you both from the bottom of my heart for being part of such an important part of my life. You two truly make me proud, thank you from the bottom of my heart for always being by my side – have a wonderful day!” “Your role as parents is so vital and I’m so blessed that they both stand by me every step of the way,”
Hamilton’s Mercedes teammate George Russell also spoke glowingly of his mother Alison.
“Middleton credits my mother with being an enormous influence in my life,” the 25-year-old reflected.
“From my dad driving me to school every day to his support throughout my entire racing journey”
“When I was growing up, my mother would always record all the setups and observations from every test day or race.”
McLaren driver Lando Norris expressed: “My mother’s role has been extremely influential in my life.”
“She has been absolutely phenomenally supportive, as supportive as any mother can be when their son pursues his goals. She stood by me every step of the way and still does today – I couldn’t ask for more.”
Williams driver Alex Albon, who is half-Thai, spoke about the journey his mother and family have endured.
“My mother has been my number one supporter from the start of my racing career, but she doesn’t really care,” he said. “She could’ve easily been a taxi driver.”
“When it comes to Formula 1, my family and I must come together.” She comes with me when I race and it’s an amazing feeling for her to witness me living my dream,” said Aiken. “Formula 1 has become such a part of who I am as an individual and as a family.”
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Now days a news going on twitter Where Is Shelly Miscavige? Wife of Scientology Leader Missing for Over a Decade? If you are searching for Shelly Miscavige wife of Scientology leader has been missing for over two decades now, don’t fret: her whereabouts remain unknown.
Scientology is one of the world’s most mysterious religions. With its enormous celebrity following and influence in Hollywood, it’s become an unstoppable force. David Miscavige is currently leading the Church of Scientology as Chairman of the Board of Religious Technology Center; leading to numerous conspiracy theories both about his personal life and that which he practices.
With such an enigmatic landscape comes a haunting question about David and Shelly Miscavige’s marriage. Her absence of over ten years has caused widespread speculation that she has either vanished or “sent away.” Thousands are curious to know what has become of Shelly – what happened to her and where is she now? Keep reading to uncover more shocking details regarding Shelly’s mysterious disappearance.
Where Is Shelly Miscavige Today?
Rumors swirl that Shelly may be staying at a Church of Scientology compound hidden away in Lake Arrowhead’s wooded hills.
“I don’t know,” Leah confessed, “where Shelly is now.” She filed a police report but the person in charge said it was classified – an unusual occurrence – so all they could give me was ‘She was fine.’ To prove it, I wanted to know who spoke to her; was she alone and okay, or were you sure you weren’t talking to someone representing her?”
“So I didn’t get those specifics and the church is now claiming I filed an unfounded report,” Leah explained. “They used that to insinuate that I did it on purpose and knew where she was.”
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Who is Shelly Miscavige?
Michelle is the wife of David. They wed in 1980 and since then Shelly has served as Chairman of the Board assistant. Vanity Fair once dubbed her “the First Lady of Scientology.”
Shelly is believe to be the driving force behind Tom Cruise and Katie Holmes’ marriage, as after Tom broke up with his former girlfriend Penelope Cruz, Shelly allegedly spearheaded a Church program with the purpose of finding Tom a new partner. Actresses “auditioned” for an unknown project which ultimately culminated in Tom dating and marrying Katie.
What Does Shelly Miscavige Look Like?
In 2016, a source reported seeing Shelly near the Church of Spiritual Technology in Crestline, California. They described her as looking “thin,” “frail,” and almost homeless.”
“She was a thin, smaller woman being led away by two men,” the source reported. “Disheveled. Almost like she was addicted to drugs or homeless.”
Are Shelly Miscavige Dead?
Leah Remini’s fallout with Scientology began when she inquired about Shelly’s whereabouts at Tom Cruise and Katie Holmes’ 2006 wedding. With that inquiry, Remini set in motion her fall from grace.
“When I asked ‘Where’s Shelly?’ on Conan, it seemed odd,” Leah revealed. “People were calling it the wedding of the century in the church… And with that there was an immediate reaction – people just scattered. They didn’t want any part of this. Literally everyone just left.”
“When I arrived at the church and asked Tom Davis, who was then its spokesperson, where She was, he replied ‘it seems strange she isn’t here’,” Leah related. “To which I replied ‘you don’t have the rank to ask about a leader’s wife!'”
Shelly has not made a public appearance since 2007, though Leah filed a missing person’s report in 2013. LAPD dismissed the case in 2013, stating that its request was “unfounded” and Shelly “was fine.” There is no indication that Shelly is dead; she has seen occasionally over the past three years.
What Did Jerrod Carmichael Have to Say About Shelly at the 2023 Golden Globes?
On the 80th Golden Globes award show, Tom made an unintentional snub at Jerrod during his speech. While holding up three medals – similar to what Tom would receive when he returned for another Golden Globe victory in 2021 – Jerrod made a brief gesture towards Shelly with an eerie nod.
“I think maybe we should exchange these three things for Shelly Miscavige’s safe return,” comedian Eddie Izzard joked before an appreciative audience gasped and clapped in agreement.
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Markelle Fultz unties Terrence Ross: On Thursday night at Footprint Center, the Phoenix Suns had to battle past the Orlando Magic to earn a win of 116-113. Their resilient opponent did not give up, pulling off every trick in the book to try and steal the game – Markelle Fultz even untied former teammate Terrence Ross’ shoe via Bally Sports!
Just before Rick Ross headed to the free throw line with just six seconds remaining in the game, Fultz reached down and grabbed his foot, causing it to come undone and send him stumbling. Despite this setback, Ross still managed to sink both clutch free throws. Josh Okogie then sealed the win by blocking Paolo Banchero’s last 3-point attempt for an emphatic Suns victory.
Markelle Fultz unties Terrence Ross
Fultz’s actions caused consternation among both those in attendance and NBA viewers watching from home. Many were particularly puzzled that the former No. 1 overall pick wasn’t even given a technical foul for his display of disrespect.
On the surface, this may appear to be a tacky non-basketball move that crosses the line of sportsmanship and personal space. But digging deeper into their respective histories suggests it was simply some friendly rivalry between former teammates – as their postgame embrace per the Magic’s Twitter suggests.
Both players were part of the Magic for more than three-and-a-half seasons before Fultz was acquired by the Suns. While in Orlando, both men experienced a much-needed rebirth.
Fultz had become something of an afterthought in the league due to health issues that hindered his shooting mechanics. Yet he’s back on track, averaging 13.5 points per game on more than 50% shooting from the field – providing Magic fans with a heartening story and encouraging sign that their young team can still improve.
Still, he should remain vigilant as Ross could be planning his revenge when they next cross paths.
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