While there’s generally a wide range of different digital marketing strategies that you can use if you want to try and gain more customers and clients, some may find that more traditional methods will be the most efficient. After all, tried and true physical promotions like flyers are still a fantastic way to get eyes on your brand and services.
Brochures often provide those in the fitness industry with an opportunity to get their brand’s name out there and potentially gain more notice from those who would be interested. Fortunately, there are plenty of places you could go to find the perfect target demographic for your promotional campaign.
With this in mind, here’s a little more information about how flyers and brochures could be viable marketing strategies for you.
Why can flyers and brochures be a great way to promote a business?
Some believe that this particular form of marketing isn’t effective anymore, due to the many advancements in technology and the almost endless possibilities when promoting businesses online. Even so, there are still some advantages that come with traditional marketing methods, with brochures still being a fairly effective option for many fitness brands. For example:
- You’ll often find that it’ll be easy to share a lot of information in just one brochure
- They can be great when establishing a brand image, often building trust and creating a sense of authority and professionalism
- These are often fairly cost-effective solutions when compared to other traditional marketing strategies
- In most cases, leaflets can be incredibly easy to distribute
How to make sure you get eyes on your flyers
Once you have the flyers you need for your business, you’re going to want to make sure that they’re going to the right places. The good news is that there’s going to be a whole host of worthwhile locations for you to share your flyers if you want to promote your business to as many people as possible. You could hand them out in public places with high footfall, or ask to leave a stack somewhere that is likely to see plenty of individuals from your chosen demographic (like a gym, for example).
Of course, it’s generally a good idea to share the imagery on your social media platforms after you’ve distributed them, to create a cohesive brand image that spans promotional mediums. This will make your content shareable and give your viewers/potential clients the ability to look you up on the go once they’re familiar with your name.
When it comes to sharing your flyers digitally, you’ll often find that there are quite a few opportunities available too, giving you a broader scope when getting worthwhile attention.
Tips for creating the best brochures for your business
In most cases, you’ll find that there are at least a few things that you can do to increase your chances of creating the perfect flyers for your brand.
- Make the most of the space available to create an eye-catching flyer
- Use bold headlines, a call-to-action, and any other information that will be worth adding
- Don’t just be another faceless corporation – appeal to your audience’s humanity
- Make sure to include all your social media handles on the brochure
While there’s much more that you could do to make your leaflets successful, these are just a few points that are often worth taking into consideration. With a little thought, you’ll often find that you’ll have a far better chance of building your audience and earning new customers and clients.
Take advantage of the excellent Canva templates on offer at ContentBASE
If you want to save yourself time, effort, and money, while also being able to get a quality brochure, you may want to consider the variety of excellent templates that are available at ContentBASE.
Not only are these templates well-designed, but they’re also made to provide options for many social media platforms, making it far easier to share your flyers anywhere you choose. Plus, they’re incredibly easy to customize, so in most cases, it won’t be hard to create a quality flyer that suits your brand with minimal effort.
All this, as well as the opportunity to request custom templates and even a few freebies only help to make ContentBASE an even better place to go if you’re looking for ways to promote your business with as little hassle as possible.
What else could you do to gain a larger following on your socials?
Want to learn more about how you could promote your business and grow your audience online? You’ll find plenty of information on that on ContentBASE’s blog. From ideas on what to share on your social media pages, to general tips on creating the best possible content.
There’s so much more you could do outside of sharing brochures and flyers online, and it can certainly be worth taking the time to learn more about your options.