Instagram is one of the most popular channels for promotion, with more than 1 billion active users. The Instagram community is also accustomed to viewing sponsored content while using the site for YouTube music promotion. The majority of the 800 million users who follow at least one business account do so to stay up to date on the newest items and deals. Therefore, you can rely on it to give your YouTube channel some worthwhile exposure. The competition is fiercer than ever with 600 videos being added to YouTube every 10 minutes, so let’s get down to work!
1.Maintain Your YouTube And Instagram Accounts
We need to get your Instagram profile in good shape if we’re going to undertake any real Instagram marketing for YouTube music promotion.. Before visiting your YouTube channel, many visitors would want to view your profile, therefore it should be optimized, attractive, and informative.
The Following Are The Matters To Attend To:
- Make sure there are no dots or periods in your Instagram name. This makes it simpler to recall and look up afterwards.
- Have a brief but informative bio for your profile. The biography is a fantastic tool for letting others know what you do.
- the bio link to your YouTube channel. Obviously, this is essential, therefore try to shorten it using tools like Tiny URL or URL Shortened.
- Add hashtags to your bio. If your YouTube channel has a hashtag, it should unquestionably be mentioned in your Instagram profile as well.
Here is an example of a profile that satisfies the majority of the criteria listed above; the profile is owned by Andrew Rea, a well-known chef and video maker, thus the owner’s occupation isn’t included.
Your YouTube profile is the next stop.
You must make sure that every title, description, meta tag, and keyword are optimized if you want to make a strong first impression. Rea’s YouTube channel is also fantastic to mention here. The copy is natural and easy to read, the images are excellent, and the branding matches Instagram.
Therefore, you need attractive and optimized YouTube and Instagram accounts to use while starting the campaign. People need to recognise that you are competent and that your information is worthwhile.
The next step is to generate interest in it by disseminating some content.
2.Post Teaser Images And Videos To Instagram
You probably already know how crucial it is to release teasers on YouTube in order to increase interest in upcoming content. Instagram is the ideal platform for that. You might try to create a little teaser and share it with your subscribers whether you’re marketing a product video, an event video, or something else.
Here is yet another illustration by Andrew Rea. In this post, he provides information about his most recent video and asks readers to discover a link to it in the bio.
Influencers on Instagram like Rea who appeal to global audiences also translate portions of their posts. They might write an announcement or a greeting to the subscribers in another language, for instance.
According to Erasto Kaseya, head of international marketing research at Pick Writers, “the vast majority of Instagram users are located outside of the United States.” Therefore, it only makes sense that you occasionally try to engage your subscribers by speaking in their language. YouTubers who go on tours, like Conan O’Brien, frequently write in foreign languages.
Remember that sharing the teaser link in your Instagram bio is a great idea. Here is a screenshot of Gordon Ramsay’s Instagram bio, which encourages users to view his most recent YouTube video.
Take note of the hashtag and the shortened link. To let your subscribers know that your new video is coming soon, be sure to offer teasers along with some information.
3.Distribute Behind-The-Scenes Content
Bloopers and behind-the-scenes content are excellent for attracting Instagram users’ attention and piquing their curiosity. For instance, a lot of people are curious about the video production process and how well-known YouTubers create their content.
You can increase traffic to your YouTube channel by taking your viewers behind the scenes and sharing some amusing instances from the production process that humanize you.
In this brief and masterfully constructed video, prominent American YouTuber Julien Solomita displays his new camera gear. An American YouTube comedy group called The Try Guys frequently takes their viewers behind the scenes and demonstrates what they did for the upcoming video for YouTube views promotion . Here is a post from them that details the video procedure.
Take note of the call to action in the post, which invites readers to view the most recent video. You ought to follow suit.
Consider These Concepts For Content:
- Take a photo of your workspace
- Share a video showing you using a video editing programme to edit a video.
- Describe a humorous incident that occurred while video (a blooper)
The only restriction here is your imagination.
