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SNS Meaning, Definition & Services



SNS Meaning : A social networking service (SNS) is an online tool for connecting with people who share a common interest, history, or real-life relationship.

Users of social networking sites create profiles with personal information and photos, then connect with other users’ profiles.

What is the definition of a social networking service?

SNS Meaning

These users then use their connections to build relationships by sharing, emailing, instant messaging, and leaving comments.


A “social networking site” or simply “social media” can be used to describe social networking services.

Social Networking Services: An Overview was the first social networking site, launched in 1997, and was quickly followed by Friendster, MySpace, and Facebook.

SNS are now available in a wide variety of formats, and nearly 80% of Americans have profiles on them.

Social networking sites range from general interest sites to sites with very specific interests.



• A social networking service (SNS) is a website that allows people to connect with one another online.

• “Social networking sites” or “social media” are other terms for social networking services.

• The business models of social networking services are based on online advertising.


YouTube, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Tumblr, Pinterest, and TikTok are some of the most popular specialised social media platforms.

SNS profiles are extremely popular all over the world. Facebook alone has 2.7 billion users around the world.

The business model of social networking services is based on online advertising, either through targeted advertising that uses an individual’s personal information, search habits, location, or other similar data, or by selling personal information to third parties.

Smartphones and tablets, which are widely available, have aided in the adoption and use of social media sites.


Characteristics of Social Networking Services

While social networking services come in a variety of shapes and sizes, they all have a few things in common, such as the fact that they all use the internet. Other characteristics that are similar are:

User-generated content (UGC) includes photos, videos, and posts that inform other users about the poster’s activities and interests.

The ability to connect people from all over the world, though some platforms advise that people meet in person first before connecting online.

They are unrestricted. Because their business model relies on a large number of members, charging for use would be counterproductive.


Still, charging a fee may be possible if a network becomes large and useful enough.

They bring people together who have shared experiences, such as school attendance, work colleagues, or a common interest.

They may assist in the formation and development of relationships among people who share a profession or business network.

They can be used to assist people in finding relevant information, products, services, or resources.


Risks of Using a Social Networking Service

Some users are concerned about the security of their social media profiles, as evidenced by the March 2018 revelations that Cambridge Analytica, a political data firm, illegally harvested data from roughly 50 million profiles of US users to target for highly politicised content.

SNS users who aren’t careful with their privacy settings may find that strangers can track their movements or see questionable photos, in addition to potential leaks of personal information such as tax and personal identification information.

This is particularly concerning for job seekers whose potential employers may conduct a profile search as part of the hiring process.

Overuse of social networking sites can lead to depression and anxiety.


Bullying and other risks to children’s safety may be facilitated by such services.

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