Tvshows88 YouTube today announced that it will stream first-time free, ad supported tvshows88. This puts YouTube in direct competition with growing number of streaming services, such as Tubi, Pluto TV and The Roku Channel, IMDb TV and NBCU’s Peacock.
YouTube said that it will offer U.S. viewers access to over 4,000 TV episodes, including shows like “Hell’s Kitchen”, “Andromeda”, “Heartland” etc. The company plans to add up to 100 titles to its streaming library each week, including movies and shows.
YouTube already hosts a variety of free, ad supported movies. Today’s launch is therefore more an extension of YouTube’s existing free streaming efforts than something new.
YouTube currently hosts more than 1,500 videos from companies such as Warner Bros. Media & Entertainment Distribution and Paramount Pictures. YouTube has added movies such as Gone in Sixty Seconds and Runaway Bride to its library this month.
The broader streaming market, both subscription-based and ad-supported, tends to gravitate towards TV rather than movies. Many new original projects, which would have been movies or mini-series in the past, are now available as bingeable series.
This trend is also favored by platform creators, who enjoy the fact that users spend more time on their platforms. TV series have won both the talent and the money that has followed.
Streaming TV free of charge is driving much growth in the streaming market.
Kantar data shows that 85% of U.S. households subscribe to video, with quarterly growth largely due to free ad supported TV and ad support video on-demand services. As of the fourth quarter 2021, 18% of U.S. households had at least one free ad supported TV service.
This is more than twice the number in the previous year. Kantar stated that the majority of new users in this quarter were those who signed up for Peacock and IMDb TV accounts.
Tvshows88: YouTube has an impressive connected TV footprint in the U.S. and is even free TV.
According to Nielsen data, YouTube was accessed by more than 135 million Americans on connected TVs in the United States in December 2021. However, YouTube would direct users to rent or buy TV shows they were interested in — no free streaming.
With the launch of the free TV service, that’s all about to change. YouTube claims it will offer new navigation and immersive banner artwork that will allow users to choose how they watch their videos.
This will be available via rent or purchase (as before) or free with ads. YouTube states that the frequency of commercial breaks will depend on viewers’ viewing habits and the context they are in. The majority of the ads are sold through YouTube Select.
Many of the free shows are older series like “Father Knows Best”, “Unsolved Mysteries”, “21 Jump Street,” and “The Carol Burnett Show,” as well as “That Girl,” Car 54, Where Are You?,” and “The Lone Ranger,” along with “Laugh-In,” and “The Dick Van Dyke Show.” Even though the series lasted longer, many of the free shows offered only one or two seasons. YouTube promises that more seasons will be added in the future.
Although YouTube is not immediately a top-rated free TV destination, this library could be a useful tool to ease boredom for YouTube users.
YouTube noted that YouTube offers many free TV shows in high-def 1080p resolution with 5.1 surround sound audio for supported devices.
These shows will be available for U.S. viewers starting today via the web browser, mobile devices and connected TV using the YouTube TV app. You can view a full list of shows through YouTube.com/freeshows.