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Tiktok Celebrity “Liver King Apology” Recently Advocated For A Raw Organ Meat Diet And Took Steroids


Brian Johnson, the “Liver King Apology,” amassed millions of followers by advocating an “ancestral” diet of beef brains, bull testicles, and raw animal livers.

Recently, Johnson posted a different kind of viral video: an apology. In it, Johnson acknowledged taking  anabolic steroids – something which he had repeatedly denied in the past. This confessional video has now been viewed more than 2.6 million times on YouTube.

Liver King Apology
Liver King Apology

Johnson, sporting his trademark beard and bulging abs, has become one of the biggest stars on social media this year, quickly building a following by advocating that meat-heavy diets with plenty of organ meats are the key to strength, happiness, and optimal health.

“I lied and misled a lot of people,” Johnson admitted to the camera. “Yes, I’ve taken steroids and, yes, I still take them.”

After another fitness influencer posted a YouTube video exposing what he claimed were private emails from Johnson, detailing his steroid regimen.

It included regular injections of powerful anabolic steroids like Winstrol, Deca-Durabolin, and testosterone cypionate as well as Omnitrope–a form of human growth hormone–but Johnson did not respond to requests for an interview.

But for his detractors, his admission of steroid use did not come as a shock. ESPN analyst and former NFL quarterback Robert Griffin III wrote on Twitter, “No way you looked at the Liver King and thought he was all natural.”

Johnson, 44 according to voter registration records, owns Ancestral Supplements, which sells capsules of concentrated beef liver, organs, bone, and other dietary supplements. In an interview with GQ this year he claimed his business ventures have generated over $100 million annually.

Johnson first posted as The Liver King on Instagram and TikTok in August 2021, and since then his popularity has skyrocketed with over 1.7 million and 3.6 million followers, respectively.

He was often invited onto podcasts hosted by internet celebrities such as Logan Paul where he consistently denied allegations of steroid use.

He encouraged his followers to lead a lifestyle modeled after our hunter-gatherer ancestors. He preached nine “ancestral tenets,” such as daily exercise, sun and cold exposure, proper sleep, social connection, and the controversial meat-heavy diet consisting largely of organ and muscle meats, “organic pastured egg yolks,” bone broth, raw full-fat milk and cheese, fermented vegetables and “wild-caught fish eggs.”

According to his website, ancient Primals “evolved eating the entire animal – from nose to tail and horns to hooves,” him.

Recent trends toward meat-heavy diets have gained popularity thanks to Johnson and other fitness influencers. However, experts contend that describing such a diet as being solely or mostly composed of meat is misleading and inaccurate.

Archaeological evidence reveals that humans have always eaten a wide variety of foods, including high-carbohydrate items like fruits, vegetables, starchy plants, and honey. While modern hunter-gatherer societies still include animals in their diets, they typically rely heavily on fiber and carbs with few exceptions, according to Herman Pontzer of Duke University’s evolutionary anthropology and global health department.

Anthropologists such as Pontzer have conducted extensive research on the Hadza people of northern Tanzania, who have been hunting and foraging for tens of thousands of years.

The Hadza experience low rates of heart disease, Type 2 diabetes, and other chronic illnesses due to their diet of what some experts refer to as the world’s oldest diet – consisting largely of small animals, fibrous plants like tubers and berries, plus vast quantities of honey collected from nearby beehives.

Anthropologists have conducted extensive studies of the Tsimane, a community of farmers, hunters, and gatherers in Bolivia. Notable for their impressive cardiovascular health, the Tsimane consume a carb-rich diet consisting of corn, rice, cassava, and bananas as well as fish and wild game.

“There’s a lot of misinterpretation of the evidence out there to suggest that all hunter-gatherer diets or past ancestral diets were carnivorous, with plenty of meat and few fruits and vegetables,” said Pontzer, who has lived among the Hadza people and published studies examining hunter-gatherer diets. “But people ate and still do eat an array of diets.”

Pontzer noted that some cultures around the world have long relied heavily on meat-based meals, such as the Inuit in northern Canada, Greenland, and Alaska where plants cannot thrive.

Other pastoralist groups like Masaai pastoralists raising livestock in Kenya and Tanzania consume a lot of meat while drinking their butchered animals’ blood. But humans have been farming far longer than livestock have been raised.

“Farming is around 10,000 to 12,000 years old, while pastoralism is less than 10,000,” he noted. “Farming plants began long before people started farming animals.”

Pontzer expressed his disdain for Johnson’s misrepresentation of ancestral diets, yet wasn’t surprised by his admission of anabolic steroid use due to his extreme physique which “isn’t something you ever see when working with hunter-gatherers or farming communities.”

“This man is being exposed for being a fraud – and that’s an inspiring story if ever I heard one,” he said. “It’s easy to draw parallels between his fraudulent ways and how people talk about ancestral diets.”

Fitness influencers and online celebrities have been advocating for years about the health benefits of a “carnivore” diet. But according to Nancy Oliveira, manager of nutrition and wellness service at Brigham and Women’s Hospital, there is “almost no published research” supporting such an approach.

Oliveira noted that a carnivore diet often excludes all sources of fiber, leading to constipation and damaging one’s gut microbiome — the trillions of bacteria living in our digestive tracts which impact health outcomes — negatively.

Many are making the switch away from processed foods in their diets, which has been shown to improve health outcomes. Red meats like animal organs are great sources of iron and can provide plenty of other essential nutrients.

Oliveira explained that the body benefits from a variety of fruits, vegetables, and fibers. She suggested that if someone came to her with an interest in only eating meat, she instead suggest they try the Paleo diet which includes fish, eggs, and meat but also allows fruits, vegetables, nuts, seeds, and other plants.

Oliveria agreed, noting that Paleo is clearly healthier for you. She wondered why our country had become so inflexible – where people must choose either all or nothing.

According to private emails sent by Johnson, he was spending at least $11,000 per month on vials of human growth hormone Omnitrope. In a Liver King Apology, Johnson acknowledged using steroids. Long-term usage can lead to an enlarged heart, kidney failure, liver damage, and an increased risk of stroke or heart attack as well as extreme mood swings, irritability, and impaired judgment according to the National Institute on Drug Abuse.

Johnson acknowledged that Liver King created a public persona “as an experiment” to spread his message of “ancestral living”.

Jonathan Jarry, a science communicator in McGill University’s Office for Science and Society who regularly investigates health information online, predicted that even if the Liver King falls from grace he will be replaced by another influential figure. He’s just another in an ever-growing number of influencers selling weight loss secrets online.

“Instagram and TikTok and all these other social media platforms will continue to produce wellness influencers,” Jarry noted. “They’re selling simple solutions for complex problems.”


Q.1 How much money does Liver King make per year?

Liver King makes an estimated $1 million monthly and $12 million annually from his endorsement deals on social media channels and dietary supplements.

Q.2 What are his 9 ancestral tenets list?

The 9 Ancestral Tenets are: Eat, Sleep, Move, Connect, Shield from Cold/Sun/Fight and Bond. According to The Liver King, these simple strategies include eating the whole animal, exercising outdoors and connecting with close friends and families in order to transform one’s life.

Q.3 How much liver does Liver King consume daily?

What is The Liver King’s Diet? Brian Johnson, better known by his stage name “The Liver King,” is an American social media influencer, entrepreneur, and fitness icon renowned for promoting his “ancestral lifestyle” on TikTok and YouTube. This includes eating up to one pound of raw liver daily.

Q.4 How was Liver King wealthy before becoming famous?

How did Liver King make his money? After marrying Liver Queen Barbara Johnson, Liver King founded a vertically integrated dentistry practice with his wife–which they eventually sold. Following the sale of their successful practice, the Johnsons went on to sell nutritional supplements and influence full-time through Fulltime Influencing.

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